Sands Resorts Macao - That's the Taste!
Sands Resorts Macao wanted to become top of mind Mainland China Customers.
But how to advertise and create some emotional bonding in such sensitive and regulated market?
We got creative and created an engaging story instead!
We got creative and created an engaging story instead!
David Beckham chases Chinese egg-tarts through the backstreets of Macao in a ‘micro-movie’ campaign for Sands Resorts Macao. The ad, which was created by Saatchi & Saatchi Greater China, sees the legendary footballer joined by Hong Kong and Chinese celebrities Luo Lan, Lam Suet, Liu Yan, Cao Tu Jun, Qiao Shan, and Yang Di on his quest to find a memorable egg-tart store.
With over 5 million views in just the first hour, it definitely drew the attention of the Chinese public.
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Commissioned by Sands Resorts Macao
Responsible agency - Saatchi & Saatchi Shanghai
Responsible for - Creative, Video Edit, Style Frames, WeChat Mini-App Mockup
Release date - 2018.08.07
Style Frames
An interactive WeChat Mini-App was also created to make your own version of the story!
